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Ascot Racecourse Case Study: A Winning Combination of Tradition and Excellence in Print Fulfilment
For over eight years, BSG has been Ascot Racecourse’s trusted print supplier—handling all ticket collateral for race days, including prestigious events like Royal Ascot.
Aug 28, 2024
Background
Ascot Racecourse is a symbol of tradition and luxury in horse racing, hosting events like Royal Ascot. They cater to a global, elite audience, including 200+ private box owners.
Challenge
Each December, Ascot must prepare and distribute customised race-day materials for the upcoming 21 races to over 200 box owners—all within a strict four-week timeframe.
Solution
BSG produced and personalised a full suite of collateral, including tickets, car park hangers, swipe cards, metal badges, food vouchers, and fixture lists. We ensured flawless delivery and upheld Ascot's high-quality standards. We continue to supply the same collateral for the five-day Royal Ascot each June.
Results
Thanks to meticulous planning and care, every item met Ascot’s exacting standards, reinforcing their prestigious brand image.
“I have to say that the product quality at BSG is phenomenal. From their fair and consistent pricing through to the dedicated staff… the true value of our relationship with BSG lies in the personal account management, the flexibility…and they always manage to pull it out of the bag and get our print to us on time.”
Continuity
This long-standing partnership highlights BSG’s dedication to exceptional service, reliability, and precision in print fulfilment. We look forward to continuing our collaboration with Ascot Racecourse.
For professional print services tailored to your needs, contact our Print specialists at print@tbsg.co.uk.
Background
Ascot Racecourse is a symbol of tradition and luxury in horse racing, hosting events like Royal Ascot. They cater to a global, elite audience, including 200+ private box owners.
Challenge
Each December, Ascot must prepare and distribute customised race-day materials for the upcoming 21 races to over 200 box owners—all within a strict four-week timeframe.
Solution
BSG produced and personalised a full suite of collateral, including tickets, car park hangers, swipe cards, metal badges, food vouchers, and fixture lists. We ensured flawless delivery and upheld Ascot's high-quality standards. We continue to supply the same collateral for the five-day Royal Ascot each June.
Results
Thanks to meticulous planning and care, every item met Ascot’s exacting standards, reinforcing their prestigious brand image.
“I have to say that the product quality at BSG is phenomenal. From their fair and consistent pricing through to the dedicated staff… the true value of our relationship with BSG lies in the personal account management, the flexibility…and they always manage to pull it out of the bag and get our print to us on time.”
Continuity
This long-standing partnership highlights BSG’s dedication to exceptional service, reliability, and precision in print fulfilment. We look forward to continuing our collaboration with Ascot Racecourse.
For professional print services tailored to your needs, contact our Print specialists at print@tbsg.co.uk.