In this guide, we’ll explore the differences between litho and digital printing, break down their benefits, and help you decide which is right for your business. Whether you're printing brochures, stationery, packaging, or promotional materials, understanding the print process can make all the difference.

What Is Litho Printing?

Lithographic printing, also known as offset printing, is a traditional method that uses aluminium plates to apply ink to paper. It works by transferring ink from a plate to a rubber blanket, then onto the paper. Each colour requires its own plate, making setup more involved but producing consistently high‑quality results.

This method is ideal for larger print runs, especially when colour accuracy and fine detail matter.

Benefits of Litho Printing:

• Cost‑effective for high volumes: The higher the quantity, the lower the cost per unit.
• Superior colour accuracy: Perfect for branding where colours must match exactly.
• Consistent results: Excellent for brochures, magazines, or annual reports with tight design specifications.
• Finishing options: Supports a wide range of finishes like foiling, embossing, varnishes, and spot UV.

What Is Digital Printing?

Digital printing is a modern, direct-to-press technology. It doesn’t require plates, which means less setup time and greater flexibility. Files are sent straight to the printer, making it ideal for shorter runs or personalised print projects.

This is the go-to choice for companies that need fast turnaround or print-on-demand capabilities.

Benefits of Digital Printing:

• Fast setup: Great for tight deadlines or last-minute projects.
• Flexible quantities: Print only what you need, whether it's 10 or 200 copies.
• Personalisation: Ideal for printing unique content like customer names, variable images, or QR codes.
• High-quality results: Modern digital presses deliver crisp images and sharp text.

Litho vs Digital: Side‑by‑Side Comparison

When Should You Use Litho Printing?

Choose litho printing when:

• You’re producing 500 or more copies
• Your design uses spot colours or exact brand shades
• You want premium finishes like foil or embossing
• You need the highest possible print consistency over large volumes
• You're creating marketing collateral for high‑visibility campaigns

Use case example: A high-end product catalogue with precise colour control and a foiled cover is a perfect match for litho printing.

When Should You Use Digital Printing?

Choose digital printing when:

• You’re printing a short run or want to avoid large inventory costs
• You need materials quickly, such as event flyers or pitch documents
• You want to include personalisation (names, codes, messages)
• You’re testing a new concept before committing to a full run

Use case example: A batch of personalised direct mailers for your top 50 clients can be printed quickly and tailored using digital printing.

Why Not Both?

At BSG, we offer both litho and digital printing in-house, which means we can advise you on the best option for each job. In some cases, a campaign might benefit from both. For example, you could produce high-volume branded brochures with litho and complement them with digitally printed personalised letters.

Why BSG?

With over 160 years of in-house print expertise, BSG is trusted by businesses across the UK to deliver exceptional results. We’re proud to print for high-profile clients like Royal Ascot, and we apply the same care, speed, and quality control to every project — whether it’s ten personalised letters or ten thousand brochures.

Our team will always advise you on the most cost-effective, efficient, and high-quality method for your job. We’re here to make sure your print leaves a lasting impression.

Get Expert Advice on Your Next Print Project

Not sure which method is right for your business? Get in touch with our team today. We’ll review your goals and recommend the best print solution — no jargon, just honest advice and outstanding results.

Explore our printing services or speak to your Account Manager today.