Meet the Iridesse: Why Our New Print Press Is a Game-Changer for BSG and Our Clients
We’re always looking for new ways to deliver more value, quality, and impact for our clients. That’s why we’re excited to announce the latest addition to our print lineup: the Xerox Iridesse Production Press.
This isn't just any digital press. It’s a cutting-edge piece of technology that brings incredible flexibility, speed, and creative possibilities to your print projects. Whether you're producing marketing materials, packaging, or high-end collateral, the Iridesse opens up a new world of print potential, and we’re here to help you make the most of it.
Why We Chose the Xerox Iridesse
At BSG, we don’t invest in new equipment lightly. Everything we do is about helping our customers stand out, and that means only bringing in technology that moves the needle.
The Xerox Iridesse stood out to us for three key reasons:
It’s built for brilliance – This press delivers stunning print quality with ultra HD resolution and exceptional detail, even on complex jobs.
It enables more creativity – With six-colour printing (including metallics and clear inks), the Iridesse lets us offer eye-catching finishes that really elevate your brand.
It’s built for speed and flexibility – Faster turnaround times, more material options, and smarter automation mean we can do more for you, without compromising on quality.
What Sets the Iridesse Apart
The Iridesse is more than a digital press, it’s a creative toolkit. Here’s what makes it so exciting:
Speciality colours in a single pass – Add gold, silver, white, clear, or fluorescent pink without extra steps or delays.
Incredible detail – Achieve sharp, consistent print quality with up to 2400 x 2400 dpi.
Wide media support – Print on everything from coated stocks and synthetics to heavier weights, up to 400gsm.
Inline finishing options – From trimming and folding to booklet making, it’s all handled automatically for faster results.
In short: it gives us more ways to say yes to your ideas, and to help you stand out from the crowd.
Why Our Customers Should Be Excited
This investment isn’t just about what we can do, it’s about what you can do.
With the Iridesse, your print materials can:
Grab attention with metallics, white ink, and gloss effects
Feel more premium and on-brand with wider stock options
Turn around faster, even with complex finishes
Combine creativity and quality without the high costs of traditional print
Whether you're planning your next campaign, launching a new product, or refreshing your brand, this press gives you more tools to do it beautifully, efficiently, and memorably.
Why Choose BSG Print Services?
Of course, a great press is only part of the picture. What really sets us apart is how we use it.
At BSG, we combine cutting-edge technology with decades of print expertise and a customer-first mindset. We work closely with our clients to understand their goals, solve their challenges, and deliver print that truly leaves a lasting impression.
From concept to completion, we’re hands-on, responsive, and committed to getting it right.
Get in Touch
If you’re curious about what the Iridesse could do for your business., or if you’ve got a project in mind and want to explore new possibilities, your account manager is here to help.
Contact your account manager today to find out more about the Iridesse and how BSG can support your next print project.
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