Top Trends in Digital Printing for Businesses
The world of marketing moves fast. New tools, new platforms, new ways to reach customers, it can feel like everything’s gone digital. But here’s the thing: print isn’t going anywhere.
In fact, it’s evolving in ways that make it more creative, more cost-effective, and more impactful than ever. Whether you’re designing brochures, event materials, or direct mail campaigns, print still has plenty to offer business.
Here are the top trends in business printing to watch, and how our new Iridesse Production Presses are helping companies bring their ideas to life.
1. Personalisation and Variable Data Printing
Customers want experiences that feel tailored to them, and print can deliver. With variable data printing (VDP), you can change text, images, or even entire designs from one piece to the next without slowing things down.
And it’s not a niche trend. The global VDP market reached USD 11.02 billion in 2024 and is projected to exceed USD 80 billion by 2037, growing at a CAGR of 16.5% (Research Nester, 2024).
How we help: Our digital printing services make personalisation simple, so your campaigns connect with customers on a whole new level.
Get in touch with our digital print experts for more information.
2. Special Finishes That Pop
Gloss, metallics, white ink, fluorescent colours, these aren’t just for luxury brands anymore. Special finishes help your print materials stand out, whether it’s a brochure with a spot UV logo or a postcard with shimmering gold text.
Research shows that metallic foils, embossing, and soft-touch coatings improve how customers perceive and remember your brand (EO Johnson, 2024).
This is where our new Iridesse Production Presses come in. They can add metallics, clear varnishes, and other effects in a single pass, giving your materials that high-end feel without the high-end price tag.
Read more about what our Iridesse Production Presses can do for your business.
3. Eco-Friendly Printing
Sustainability isn’t just a buzzword; it’s a priority for customers and businesses alike. A 2024 survey found that 62% of consumers prefer brands with visible sustainability efforts, including printed materials (Avenue Printing, 2024).
We care about the planet and are proud to make sustainability a key part of our print services. We hold both ISO 14001 and Forest Stewardship Council® (FSC®) certifications so you can be confident our environmental standards are as high as our quality ones.
All of our paper comes from FSC®-certified mills and sustainable sources. Our litho presses use B2 and B3 chemistry-free plates with a longer lifespan than traditional plates, cutting down on waste and harmful chemicals.
Even our litho inks are certified vegan-friendly. When it comes to packaging, we choose sustainable materials wherever possible including wooden pallets and recyclable plastic wraps, and we recycle everything we can.
Find out more about our sustainability efforts here.
4. Short Runs and On-Demand Printing
Gone are the days of ordering thousands of brochures only to watch half of them gather dust. Digital printing makes short-run printing cost-effective, so you can print what you need, when you need it.
This approach not only reduces waste but also gives businesses the flexibility to respond quickly to changing campaigns, offers, and events.
5. Print and Digital Integration
Print and digital marketing no longer live in separate worlds. With QR codes, personalised URLs (PURLs), and augmented reality (AR), printed materials can now drive people straight to your website, social media, or online experiences.
The 2024 Print Impact Report found that 91% of marketers integrate print with digital, with 51% saying their campaigns are tightly coordinated (RRD, 2024).
6. Bold Design and Creativity
With so many marketing messages competing for attention, design matters more than ever. Bright colours, big typography, unusual formats, the goal is to create pieces people want to pick up.
Our Iridesse Production Presses make it easy to experiment with layouts, finishes, and materials so your print marketing doesn’t just share information, it makes an impression.
How Our Print Services Support Business of Sizes
At BSG, we provide litho and digital printing services that help businesses stay ahead of the curve. Here’s what you can expect when you work with us:
High-quality printing for everything from business cards to brochures
Special finishes like metallics, clear varnishes, and spot colours with our Iridesse Production Presses
Fast turnaround times for tight deadlines
Sustainable options to support your environmental goals
Expert advice from our print team to bring your ideas to life
Ready to Bring Your Marketing Ideas to Life?
Whether you want to try variable data printing, explore metallic finishes, or simply get high-quality marketing materials printed fast, we’re here to help.
Contact our Print experts today to find out how our print services, and the power of the Iridesse Production Presses, can transform your next campaign.
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